fbpx
Bass Angler Magazine

Mustang Survival Launches Marine Apparel Designed By Women, For Women

Burnaby, BC – March 17, 2021 – Mustang Survival®, the Canadian brand known for innovative solutions for the most demanding marine environments, announces today the launch of its first-ever women’s-specific apparel collection. Inspired by athletes like sailor Emily Nagel — bold women passionate about their pursuits on the water, and making a name for themselves among their male team and community members — Mustang’s new line was developed by women, for women.

Mustang Survival Launches Marine Apparel Designed By Women, For Women

“Women can be reluctant to pick up a sport because there isn’t anything for them to wear, or that’s not oversized, and overly bulky. Nothing says ‘you don’t belong here’ like a whole section of men’s clothing options,” said Vanessa Fors, Mustang Survival product line manager, recreation. “My hope is that more brands see the awesome potential in women and girls, and the importance of their inclusion in sport to build confidence and community.”

The brand’s first-ever women’s-specific collection includes waterproof jacket and pants, dry suits and crew jacket.

The collection features marine staples including a waterproof jacket and pant, dry suit and crew jacket, all engineered specifically for a woman’s body and biology.

  • The Waterproof Callan Jacket and Pants combo is an all-season staple featuring Mustang’s signature MarineSpec™ MP — a lightweight waterproof stretch fabric with breathability — and transitions seamlessly throughout multi-weather days, and layers with ease from season to season. Mechanical stretch allows for unencumbered mobility and agility, while a contoured cut and articulation at the elbow offer bulk-free mobility. Available in Admiral Gray/Coral and Mid Gray/Ocean Blue, the jacket retails for $299, and the pants for $239.
  • The Helix Dry Suit provides freedom and mobility in all the places needed for a paddler, with features that are engineered specifically for a women’s body and biology. The Closed Comfort System™ Exoskin collar offers quick venting or watertight closure, all done with one hand, and removable contoured kneepads and adjustable straps at knees and ankles allow paddlers to customize support and fit. Available in Coral/Admiral Gray and Ocean Blue/Mid Gray, the Helix Dry Suit with Closed Comfort System™ retails for $1099, and the Helix Dry Suit with latex seals retails for $999.
  • The Women’s Torrens Crew Jacket is designed to function as the most versatile piece of the new collection. Made using Polartec® Alpha®-insulation, the jacket helps the body thermo-regulate utilizing insulation, breathability and quick-drying properties. Contour-cut with a stretch-woven outer shell and finished with DWR (durable water repellant), the jacket is quick-drying meaning no chills from a wet midlayer. Available in Black and Mid Gray, the Torrens retails for $239.

The new collection aims to provide women in marine sport, adventure and professions with gear that works better, fits better and performs better thanks to an ergonomic fit. “Women belong in fishing, women belong in paddling and thanks to the herculean efforts of Olympic committees, World Sailing and other organizations, women are finding their place in sailing,” said Fors. “The launch of this collection is our way of ensuring that well-fitting apparel is not another barrier to entry.”

The women’s line will be available online, as well as at select retailers. For more information, visit mustangsurvival.com and on social media at @mustangsurvival.

About Mustang Survival

Established in 1967 by Irv Davies, the inventor of the world’s first Floater™ Coat, Mustang Survival has been designing and manufacturing lifesaving solutions for more than 50 years.  Through constant innovation and inspired technical solutions, Mustang Survival strives to bolster performance, encourage exploration and inspire adventure in the marine environment. We are committed to the protection and enhancement of those who push themselves to extremes whether for work, duty, or to escape the daily grind. Headquartered in Burnaby, BC, Canada, Mustang Survival has more than 250 associates across the US and Canada.  For more information, please visit www.mustangsurvival.com.

Mustang Survival. Saving lives since 1967.

Related posts

New Technology to Locate More Fish

Mark

WANT AUTOROUTING FROM DOCK TO DOCK?

Mark

Chad Morgenthaler On ProPattern Exposed

Mark