Media Usage of Anglers
The majority of AnglerSurvey panelists (84.2%) read magazines as a source of fishing, shooting, and hunting information and entertainment. Seventy-six percent (75.8%) used the websites and thirty percent (29.6%) used social media to access this information.
SAMM’s respondents are primarily active, knowledgeable sportsmen and women. The audience is generally not novices or entry-level participants, or lapsed or occasional participants. Media properties targeting these segments are generally not well represented in SAMM results. We are also not in position to fairly rate state resource agency websites based on their high rates of driving traffic to the SAMM survey websites. SAMM compares rates and assesses the websites, shows and magazines that are commercial in nature rather than non-profit or regulatory. Read the report here
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