Covercraft® announced its continuation as the title sponsor of Major League FishingTM professional angler Bradley Roy of Lancaster, Kentucky.
“We are thrilled to continue this partnership with Bradley,” said Covercraft Director of Marketing Jeff Jegelewicz. Covercraft began as an associate sponsor of Bradley Roy’s in the latter half of 2018 and made the transition to title sponsor in 2019 as Bradley joined Major League Fishing’s Bass Pro Tour. “He’s a part of the Covercraft Family and we’re proud of the work we’ve done together so far,” continued Jegelewicz.
Giving Back
In addition to a highly skilled angler, Bradley is dedicated to giving back to the community through charitable events and programs. One of Roy’s commitment to his community is the annual Bradley Roy High School Open fishing tournament. Beginning in 2019, the Bradley Roy Open added Covercraft as the title sponsor. “Bradley’s community involvement, particularly with the High School effort, speaks volumes about his character, and it’s why we feel he represents the Covercraft brand so well,” added Jegelewicz.
Roy enjoys giving back to American veterans through a partnership with Louisville-based USA Cares (www.usacares.org). Roy hosts two annual benefit tournaments to help the organization provide financial and advocacy assistance to post -9/11 active-duty US military service personnel, veterans, and their families. To date, the events have raised over $40,000.
The Bass Pro Tour veteran is enthusiastic about Covercraft as a company and the role they play in fishing. “You could not ask for a better group of people to work with than the Covercraft folks,” said Roy. “From converting their factories over to produce much-needed PPE earlier in 2020, to supporting high school fishing and our American veterans through our partnership with USA Cares, they continue to amaze me. The fishing industry is so fortunate to have them involved!”
Covercraft branding will again be the focus of Roy’s truck, boat, and jersey for 2021, but the sponsorship goes beyond that. With the support of Covercraft, Roy will again host a sweepstakes for one angler to fish with him on Lake Cumberland. Covercraft will outfit the lucky winner’s vehicle with their products from bumper to bumper.
About Covercraft
Covercraft Industries, LLC is the leading branded manufacturer of Automotive, Marine and Recreational Vehicle protection products, as well as a market leader in outdoor protection products for Home and Garden. Covercraft’s product offerings include full vehicle covers, seat covers, front end masks, dashboard covers, window sunscreens, patio furniture, and outdoor kitchen covers, and other products that preserve and protect. The company focuses on custom fitment with an unequaled, massive library of patterns for distinct automotive and outdoor protection products. Our Mission is to design and manufacture quality products that protect the things that move you. Our Goal and Vision is to be the most sought-after source for customers seeking to protect their investments, hobbies, adventures and memories. Covercraft expects to accomplish this by embracing our core values of Integrity, Excellence, Teamwork, Innovation and being Customer-Focused.
The Covercraft family includes market-leading brands beyond the iconic car cover, including ADCO, Carver, Colgan, Comfy Sheep, DashMat, GT Covers, Marathon Seat Covers, Precision Fit, and PCI. Founded in Southern California in 1965, Covercraft is Headquartered in Pauls Valley, Oklahoma, with manufacturing facilities in Oklahoma, California, Colorado, Montana, South Carolina, Texas, and Mexico.
For more information, please visit www.covercraft.com.
About Bradley Roy
Bradley Roy of Lancaster, Kentucky, competes on Major League Fishing’s Bass Pro Tour and is a 3-time Bassmaster Classic qualifier.
For more information, visit www.bradleyroy.com.
Media contact:
Jeff Jegelewicz, Director of Marketing | jjegelewicz@covercraft.com | 405.238.9651 x9276
