AFTCO’s freshwater expansion aims to connect a longstanding conservation mission to more anglers.
In 2020 we are increasing our focus on bass, crappie and walleye fisheries. From welcoming two-time B.A.S.S. Angler of the Year Gerald Swindle to the AFTCO family, to our support of the National Walleye Tour, we are committed to connecting our 10% Pledge to Protect and Conserve to more anglers.
According to AFTCO President Casey Shedd, “The past few years have brought widespread change to the fishing industry with private equity taking over several respected brands, resulting in a lot of non-anglers at the helm of these companies. I see this as detrimental to the fishing community and our fisheries. It shifts a company’s focus away from what’s important.”
“Amidst this change, we’re proud as ever to remain stable and family owned with a laser focus on conservation and solving real world fishing problems. Our increased freshwater presence fits well into our company’s broader mission” says Shedd.
Focusing on the long term goals produced two more Best of Category awards at the 2019 ICAST show. We also believe it’s responsible for attracting anglers in all markets to the AFTCO team.