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Bass Angler Magazine

AFTCO Donates Company Profits

Every year since 1973, AFTCO and the Shedd family have contributed more than 10% of company profits to saltwater fishing conservation. Our recent expansion into bass, crappie and walleye fishing marks the beginning of our freshwater conservation efforts. You can read about some of our freshwater conservation accomplishments and projects here. This all starts with our customers — outdoorsmen and women dedicated to protecting our resources to ensure a sustainable fishery for future generations.

AFTCO’s freshwater expansion aims to connect a longstanding conservation mission to more anglers.

AFTCO @ Tackle Warehouse

In 2020 we are increasing our focus on bass, crappie and walleye fisheries. From welcoming two-time B.A.S.S. Angler of the Year Gerald Swindle to the AFTCO family, to our support of the National Walleye Tour, we are committed to connecting our 10% Pledge to Protect and Conserve to more anglers.

According to AFTCO President Casey Shedd, “The past few years have brought widespread change to the fishing industry with private equity taking over several respected brands, resulting in a lot of non-anglers at the helm of these companies. I see this as detrimental to the fishing community and our fisheries. It shifts a company’s focus away from what’s important.”

“Amidst this change, we’re proud as ever to remain stable and family owned with a laser focus on conservation and solving real world fishing problems. Our increased freshwater presence fits well into our company’s broader mission” says Shedd.

Focusing on the long term goals produced two more Best of Category awards at the 2019 ICAST show. We also believe it’s responsible for attracting anglers in all markets to the AFTCO team.

In today’s world of shortsighted private equity bankers commandeering companies from a high-rise office, our customers have enabled our business to remain family owned and focused on the long term. We very much appreciate that support and opportunity. In turn, for anyone interested we wanted to provide some additional insight into how we plan to grow freshwater marketing efforts even further. Thank you!

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