Orlando, Fla, July 20, 2021 /Will Doud-Martin for Bass Angler Magazine/– On the eve of each official opening of the 2021 ICAST showroom floor, media personnel are treated to an exclusive preview of manufacturers’ new products. Attendees can vote for their favorite products in multiple categories related to fishing and outdoor lifestyles. To be voted the best product in a category is an honor and coveted award.
Pure Fishing includes brands such as Abu Garcia, Plano, Frabill, and Fenwick, Berkley, and many more. And during this afternoon’s ICAST preshow, Berkley introduced their new lineup of jigs complete with PowerBait-infused silicone skirts. The seven styles of jigs include football, skippin’, swim, finesse swim, flippin’, finesse, and heavy cover options. The jigs also feature an ultra-sharp Fusion19 hook. Oh, and in case you were wondering, they really do smell like PowerBait.
Make sure to follow along with ICAST for news and updates at www.icastfishing.org and www.berkley-fishing.com.
The new Berkley Jigs are available at Tackle Warehouse here
About Berkley
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It’s about hard work, struggle, and tough times. And it’s about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It’s also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. In his upstairs bedroom, with hair clipped from the family dog, Stubby, and feathers from the backyard chickens, young Berkley crafted flies to entice local bluegill and bass from their underwater cover. The Berkley Fly Co. was founded.
