Zerofit – The World’s Warmest Baselayer(TM) – is now available in North America with a number of innovative cold weather products and accessories designed to keep people fishing throughout the winter.
Developed in the brand’s native Japan, with a storied heritage and a relentless commitment to offering technological apparel solutions that ensure individuals are able to keep doing the sports and activities they love – regardless of how low the mercury tumbles – the Zerofit Heatrub Ultimate Baselayer ($90) is the ideal companion.
Game-changing products designed in Japan, made for the outdoor world
It has been independently tested at the iconic Boken Institute in Osaka and proven to be five times warmer than leading competitors, so whatever your fishing passion is, the Ultimate has got you covered, even in the coldest of conditions. Testing at the Institute resulted in a heat retention rating of 0.78; a standard baselayer would have a rating of 0.1-0.14, while a sweater would typically have a rating of around 0.3.
Technologically enhanced ‘Heat Threads’ inside the garment are activated through movement, gently brushing against the skin to generate heat instantly. Unlike most other baselayers, the Ultimate does not work on the basis of ‘compression for heat’ – so not only does it provide greater warmth for anglers, they also don’t feel restricted by an inability to move freely. The Ultimate has been designed to work best in a temperature range of 14° Fahrenheit thru 50° Fahrenheit (minus 10° Celsius thru 10° Celsius) and Zerofit also offers Heatrub Ultimate Leggings ($90) which perform in the same way as the top and are popular addition for those who want to be warm from top to bottom.
In addition to the Ultimate, Zerofit is also delighted to introduce the Heatrub Move Baselayer ($76) which has been independently tested and proven to be twice as warm as a standard model.
It features a 45% polypropylene construction on the inside of the baselayer as well as a hollow polyester shell that work in tandem to regulate body temperature, so as the temperature increases during the day, anglers won’t overheat in the conditions.
The construction removes sweat from the skin and the hollow polyester design and ‘LABO’ fabric ensures it evaporates off the surface of the garment quickly, so the unpleasant experience of cold sweat on the body never materialises. As you would expect, it has been innovated for slightly milder conditions than the Ultimate in a temperature range of 23° Fahrenheit thru 53° Fahrenheit (minus 5° Celsius thru 12° Celsius).
To complement this baselayer, Zerofit also manufacture a Heatrub Performance Move Hoodie ($80) using the same fabric – the perfect outer layer to wear over the base.
INFORMATION: The Ultimate baselayer is available in black, white, red, blue and gray, while the Move comes in either black, white or titanium. The Hoodie and Leggings are available in black only. For more details on the complete range of products, please visit www.zerofitusa.com.
