PowerStop Brakes Renews MLF Sponsorship, Assumes Title Sponsorship of Bass Pro Tour Stage Three at Dale Hollow Lake
BENTON, Ky. (April 2, 2024) – PowerStop Brakes, the leading brand in performance braking systems since 1995, will be the official title sponsor of the Major League Fishing (MLF) Bass Pro Tour event at Dale Hollow Lake next week. The MLF Bass Pro Tour PowerStop Stage Three at Dale Hollow Lake Presented by Mercury will take place April 9-14 in Byrdstown, Tennessee.
“PowerStop Brakes is proud to be a sponsor of Major League Fishing for another year,” said Jake Walenga, Marketing Manager of PowerStop. “Anglers need to tow their boats to lakes across the country, and it’s extremely important for them to have durable stopping power they can rely on. We are excited to be the Title Sponsor of Stage Three at Dale Hollow Lake in Byrdstown, Tennessee, and continue to support what has been an already great 2024 season so far.”
The event at Dale Hollow Lake will be the third of seven stops on the 2024 Bass Pro Tour. The fishery is a familiar destination for MLF – the organization has held nearly 60 tournaments across its six tournament circuits on the lake in the last 25 years. However, this will be the first time that the Bass Pro Tour, MLF’s premier circuit, will visit the fishery. The Bass Pro Tour features anglers competing using the MLF catch, weigh, immediate-release format, in which anglers catch as much weight as they can each day, while also feeling the pressure and intensity of the SCORETRACKER® leaderboard.
In addition to its sponsorship of MLF, PowerStop will also continue to sponsor Bass Pro Tour angler Edwin Evers of Talala, Oklahoma. Evers is one of the most accomplished anglers in MLF history, with more than $4 million in career earnings and 13 career victories. He remains the only angler that has ever won both the Bassmaster Classic and the REDCREST championship.
PowerStop Stage Three at Dale Hollow Lake Presented by Mercury will feature live coverage on the final two days of the Qualifying Rounds, the Knockout Round and the Championship Round of competition. MLFNOW!® is live-streamed on MajorLeagueFishing.com and the MyOutdoorTV (MOTV) and Rumble apps.
Television coverage of Bass Pro Tour PowerStop Stage Three at Dale Hollow Lake Presented by Mercury will premiere as a two-hour episode on Discovery starting at 7 a.m. ET, on Saturday, Oct. 5. New MLF episodes premiere each Saturday morning on Discovery, with re-airings on Outdoor Channel.
For additional information about MLF, its tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about PowerStop Brakes and their entire product line of braking systems, visit PowerStop.com.
About PowerStop® LLC
The PowerStop brand was first introduced in 1995, and over the past 25 years has been the innovative leader in the auto aftermarket brake category. Taking the guesswork out of choosing your brakes, our performance brake kits directly bolt-on your vehicle with ease to get you back on the road quicker with components that outperform standard, off-the-shelf parts. Whether you are towing heavier loads, pushing for more horsepower or simply want a better daily drive, PowerStop offers an affordable upgrade for all driving needs.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV).
Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
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