Major League Fishing pro Mike Iaconelli is known for his versatility on the water and proves it here by taking advantage of an idle moment between competitions to do a little Barbasol shaving. Barbasol, America’s first shaving cream, joined the MLF sponsor lineup for the 2018 season
Barbasol®, America’s No. 1 shaving cream, is a new Major League Fishing (MLF) sponsor for the 2018 season of the popular TV show that features competitions among the world’s top bass anglers.
“Major League Fishing fits right into our strategy of targeting active men who are always on the go,” said Barbasol’s Media Buyer, Colin Wiggins. “In addition to the show’s top ratings in outdoor programming, MLF resonates well with men in all age groups and that’s equally important to us. This partnership is a great way to promote our shaving cream and new razor line while connecting with the passionate fan base of MLF.” “Barbasol is a household name and a wonderful addition to the Major League Fishing family of sponsors,” said MLF President and CEO Jim Wilburn. “Our anglers identify with the Barbasol brand and are just as excited as we are to have a leading national name like it associated with competitive bass fishing.”
Major League Fishing is also familiar with No. 1 rankings. The show has been the top-rated program on Outdoor Channel in Q1 for three years in a row, according to ratings recently released by MLF’s parent company Outdoor Sportsman Group. MLF also airs on World Fishing Network, CBS, CBS Sports Network and Discovery Channel. For more information on MLF and its sponsors, anglers and programming, visit MajorLeagueFishing.com.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV).
Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
Major League Fishing – WE ARE Bass Fishing™
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About Barbasol
Barbasol is America’s #1 brand of shaving cream. For nearly 100 years, generations of men have trusted Barbasol for a close, comfortable shave. Barbasol is now proud to offer a comprehensive lineup of shaving cream, razors, personal care and grooming tools available at retailers nationwide. Barbasol is owned by Dublin, Ohio-based Perio Inc. For more information on Barbasol and to sign up for the NEW Barbasol Shave Club, visit www.Barbasol.com.
