TULSA, Okla. (Feb. 16, 2021) – Major League Fishing (MLF) announced today the launch of a new, improved MLF SHOP , a new online store featuring authentic merchandise from professional bass fishing’s premier tournament organization. MLF’s e-commerce site went live Monday and is located at the recently re-vamped MajorLeagueFishing.com. The shop is an extension of the MLF brand identity, featuring the highest quality fishing and casual apparel with pricing at or below standard retail price. In addition, MLF members will receive a permanent 25% discount on every order at the MLF SHOP.
The launch of the MLF SHOP is based on a multi-phase approach heading into the start of the 2021 bass-fishing season. The first phase is focused on the new retail e-commerce and providing customers with a streamlined website and improved shopping experience. The next phase will highlight new designs, apparel, and swag. The final phase will emphasize site enhancements and showcase new angler products.
“We worked with a talented group of designers who have a passion for the outdoors,” said Michael Mulone, MLF Senior Director of Events & Partnerships. “The quality, along with the on-trend creative designs have brought the shop to a new level. We appreciate our fans and anglers and want to give them plenty of opportunities to wear MLF gear, on and off the water.
“Keeping the pricing competitive and putting in a hefty discount for members was one of our first decisions when revamping the online store,” Mulone continued.
Consumers of MLF’s official online store have access to a full catalog of men’s, women’s and youth apparel, headwear, accessories, and collections. New gear, including compelling, creative designs will be added throughout the year.
For complete details and updated information on the new MLF SHOP visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, Twitter, Instagram and YouTube.
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019.
In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF U.S. Army High School Fishing presented by Favorite Fishing.