Tulsa, Okla. (October 24, 2024) – Lowrance, a global leader in fishing electronics, introduces the expansion of its Elite FS® fishfinder series with two new display sizes, 10 and 12 inches, making its full range of fishfinding tools and live sonar accessible on larger, affordable screens.
“We expanded our Elite FS family to offer more options for anglers to upgrade with live sonar on larger screens,” said Jeremiah Clark, VP and General Manager of Fishing Systems at Navico Group. “With complete integration across the boat’s system, the Elite FS provides top-notch value for high-performance anglers.”
The Elite FS units support ActiveTarget® 2 live sonar and high-resolution Active Imaging™ 3-in-1 sonar, making fish location and tracking easy with detailed views of underwater structures and fish movements in real time. Combined with CHIRP, SideScan, and DownScan Imaging™ with FishReveal™, anglers can accurately target fish across a wide range.
Built-in C-MAP® Discover® Onboard maps further enhance navigation with high-res contours for over 15,000 lakes in the U.S. and 9,400 in Canada, helping anglers pinpoint prime fishing locations like drop-offs and ledges. The new Elite FS 10-inch display starts at $1,799, and the 12-inch at $2,299.
Key Elite FS Features:
- Supports ActiveTarget 2 Live Sonar
- Active Imaging 3-in-1 transducer ready
- C-MAP and Navionics® Autorouting compatibility
- High-resolution touchscreen, readable with polarized sunglasses
- Full control for Recon® and Ghost® Trolling Motors, Power Pole® Anchors
- Sirius XM weather integration
For more information on the Lowrance Elite FS lineup, visit Lowrance.com.
Note: Active Imaging HD requires an S3100 Module.
About Lowrance
Lowrance® is part of Navico Group, a division of Brunswick Corporation (NYSE: BC), and has been a leader in marine electronics and sonar technology since first inventing the original consumer fishfinder in 1957. It features a brand portfolio that is dedicated to helping anglers find and catch more fish, and includes the industry-leading HDS Live™, Elite FS™, Hook Reveal™ Chartplotters & Fishfinders, ActiveTarget™ and Active Imaging™ Sonars and Lowrance Ghost™ Trolling Motors. Lowrance is distributed in more than 100 countries worldwide. More information is available at lowrance.com.
About Navico Group
A division of Brunswick Corporation (NYSE: BC), Navico Group is the world’s leading supplier of integrated systems and products to industries ranging from marine to recreational vehicle and beyond. The Navico Group portfolio is comprised of industry-leading brands in power management, digital control & monitoring, networked devices, and marine electronics. Some of the many brands that make up Navico Group include: Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-Map, CZone, Garelick, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale.
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