Toro and Major League Fishing Announce Extension of Partnership
Toro and Major League Fishing Announce Extension of Partnership Toro named the exclusive lawn mower provider of MLF Bass Pro Tour for the second year,
Continues successful partnership with pro anglers Jeff Sprague and Brent Chapman
BLOOMINGTON, Minn. (March 10, 2022) – Toro, a leading provider of innovative solutions for outdoor power equipment, announced a continuation into a second year of its sponsorship of Major League Fishing (MLF), the world’s largest tournament-fishing organization. The company will once again support MLF fans and the sport by partnering with MLF on exciting tournaments and events throughout 2022.
“Toro’s partnership with Major League Fishing was a natural fit from the start, and we can’t wait to build on the momentum we established together in 2021,” said Greg Janey, Toro vice president of residential and landscape contractor and Center for Technology, Research, and Innovation. “We share in the fishing fandom alongside our customer base and are excited to continue our investment in this thrilling sport and partnering with #TeamToroMLF — Jeff Sprague and Brent Chapman.”
Toro became the exclusive lawn mower provider of the MLF Bass Pro Tour in 2021, and supported several events throughout the year, including a Spring Clean Up event led by Toro-sponsored pro anglers Sprague and Chapman to provide lawncare support to a wounded veteran. In 2022, Toro will continue to sponsor Sprague and Chapman as its official brand ambassadors while they compete across the country on the 2022 Bass Pro Tour.
The company was also the Title Sponsor of the Bass Pro Tour Stage Two and will continue its “Toro Cut Line” feature during the Bass Pro Tour competition. The segment showcases anglers who are on the elimination bubble at each event, and features digital, social, streaming and broadcast engagement. Additionally, Toro will be a participant at the upcoming REDCREST Expo in conjunction with the REDCREST tournament.
“At the end of the day, Major League Fishing and Toro have a very important thing in common — a love of the outdoors,” says Jim Wilburn, MLF president and CEO. “Partnering with Toro allows us to support MLF fans and anglers in all the ways they enjoy the great outdoors — whether they’re fishing or working in their backyard.”
For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Toro, visit Toro.com.
About Toro
With roots dating back to 1914, Toro is a leading worldwide provider of innovative solutions for the outdoor environment, including turf and landscape maintenance, snow management, rental and construction equipment, and irrigation solutions. Through a strong network of distributors, dealers, retailers and rental stores in more than 125 countries, Toro helps customers care for their homes, golf courses, sports fields, public green spaces, commercial properties, construction sites and agricultural operations. To learn more, visit Toro.com..
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network, and on-demand on MyOutdoorTV (MOTV). Headquartered in Tulsa, Oklahoma, with offices in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. In 2019, MLF expanded its portfolio of catch, weigh, and immediately release events to include the sport’s strongest five-biggest-fish format tournament circuits. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement, and fish care.
Major League Fishing – WE ARE Bass Fishing™