September 12, 2024 – Woodland, WA – G. Loomis, a leader in fishing rod innovation, proudly unveils its new “Feel Connected” video series. This five-part series offers a captivating behind-the-scenes look at the craftsmanship and dedication that goes into every G. Loomis rod, staying true to their tagline, “Handcrafted in Woodland, Washington.”
A Tribute to Craftsmanship
Filmed at G. Loomis’ state-of-the-art facility in Woodland, Washington, the series highlights the intricate processes and passionate individuals who have made G. Loomis a trusted name in the angling community. From cutting-edge engineering to hands-on production, each episode showcases the people behind the rods and their unwavering commitment to quality.
Red Kulper, Creative Director at G. Loomis, emphasized the importance of the series:
_”The ‘Feel Connected’ series is a tribute to the artisans and engineers who pour their heart and soul into every rod we produce. It invites viewers to experience the connection between our craftsmen’s passion and the exceptional products we deliver.“_
A Look Inside the Factory
In the first episode, Chris Cogburn, Process Engineering Manager and a 27-year veteran at G. Loomis, shares his insights into the company’s unique team culture:
_”The factory has a great team-oriented culture. We all look out for each other, and every individual has the opportunity to shape the direction of the business. It’s a powerful recipe for success.“_
Future episodes will explore the innovation and meticulous production processes that define G. Loomis rods, with Production Manager Matt Wirkkala noting:
_”Handcrafted in Washington means our rods are designed, developed, and built in the Pacific Northwest by anglers, for anglers.“_
Explore the Series
The “Feel Connected” video series is available now on G. Loomis’ YouTube channel, with Episode 2: Rolled Up premiering on Friday, September 13th at 12:00 PM EST. For more information about G. Loomis’ groundbreaking products, visit gloomis.com or follow @fishgloomis on social media.
Experience the heart of craftsmanship with G. Loomis and see what makes their rods truly special.
About G. Loomis
We exist to heighten angler experience through creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability. We develop solutions for experienced hands, designed to complement capability. We strive to expand what’s possible to achieve the unattainable. Our DNA is comprised of three equal parts: Technology, Innovation, and Design.
Since 1982, we’ve contributed innovative materials and manufacturing technology to the angling community. Examples include early graphite construction, advanced guide trains, and advanced resin systems. You can learn more at https://www.gloomis.com/ or follow on social @fishgloomis.
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