Innovative keeled-belly design mimics fleeing baitfish with lifelike darting action
ONTARIO, Calif. (July 10, 2025) — FishLab Tackle, known for crafting award-winning, performance-driven lures, proudly announces the release of the Darting Swimmer—a dynamic softbait engineered to replicate the frantic movements of injured baitfish and trigger reaction strikes in both saltwater and freshwater environments.
Designed to Mimic Real Baitfish Behavior
Inspired by the traditional fluke profile, the Darting Swimmer features a revolutionary keeled belly that produces a natural side-to-side motion with every twitch. This lifelike action creates the illusion of a wounded baitfish, making it an irresistible target for predatory species in clear or pressured waters.
Its shape and balance make it ideal for twitch-style retrieves, allowing the bait to dart, glide, and pause unpredictably—perfect for provoking strikes from wary or aggressive fish alike.
Versatile Rigging for Multiple Conditions
Whether you’re fishing in shallow cover or open flats, the Darting Swimmer adapts effortlessly to different rigs:
Fish it weightless for subtle surface presentations
Use a weighted hook to dive into deeper water columns
Pair with a jighead for vertical jigging or casting structure
This bait excels in areas like docks, grass beds, and submerged structure, where gamefish often lie in ambush.
Three Sizes, Dozens of Possibilities
Available in 4 ¼”, 5 ¾”, and 6 ¾” lengths, the Darting Swimmer targets a wide range of species—from largemouth and smallmouth bass, northern pike, and walleye, to redfish, snook, and speckled trout in inshore saltwater fisheries.
From the Experts at FishLab
“The Darting Swimmer is a no-brainer for anglers looking for an easy-to-fish bait that combines realistic action and versatility,”
— Mike Bennett, Product Development Manager at FishLab
Color Options to Match Any Condition
Choose from 11 fish-catching color patterns, including:
Ayu • Smoking Shad • Albino Shad • White • Baby Bass • Bluegill • Sexy Shad • Tennessee Shad • Electric Shad • Chartreuse Pearl • Chrome Pepper
Availability
The FishLab Darting Swimmer will be available in 2025 at select tackle retailers and online at:
www.fishlabtackle.com
About FishLab
At FishLab we learn by doing. The water is our lab and we love research! We know there’s a reason when a lure works, and that angling is part art and part science. It’s a puzzle where the pieces constantly change, sometimes in our favor… sometimes not. But, by applying decades of experience, bold creativity, a little patience and a lot of time on the water, we can better the odds of finding that successful formula.
We know that making effective lures means understanding the target fish and the food they eat… and we do! FishLab lures are realistic, scientifically accurate, meticulously crafted, well made, and designed for one purpose… to catch fish!
FISHLAB. SCIENCE OF THE STRIKE.
About Okuma Fishing Tackle
At Okuma Fishing Tackle, we deliver more than just fishing gear. We deliver the motivation to hit the water, the energy to maintain focus, and the excitement that injects every cast with high expectations. The advanced materials, dynamic design, and commitment to longevity contained in each of our fishing reels, fishing rods, and rod and reel combos are not simply a means to an end. They are the foundation of a better and more complete fishing experience.
Okuma Fishing Tackle was developed to inspire your passion for fishing, both on and off the water. Whether you fish for bass, trout, catfish, salmon/steelhead, striper, tuna, or marlin, when the sun rises tomorrow, a new opportunity will be born. Let’s make the most of it together.
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