BIRMINGHAM, Ala. — Audiences can soon enjoy free live coverage of Bassmaster professional bass fishing tournaments, thanks to a groundbreaking streaming rights partnership between Roku, America’s No. 1 TV streaming platform, and Bassmaster, the world’s leading authority on sportfishing. This partnership will provide extensive access to Bassmaster LIVE events, including coverage of the brand-new Elite Qualifiers (EQ) Series, five Bassmaster Open Series events, select coverage of all nine Bassmaster Elite Series events, Friday coverage of the Bass Pro Shops Bassmaster Classic presented by Under Armour, and a special prime-time production of the Progressive Insurance Bassmaster Classic Celebrity Pro-Am presented by Yokohama—all streaming for free on The Roku Channel.
Live coverage will kick off on Feb. 20 with Thursday and Friday coverage of the 2025 Bassmaster Elite Series season. Fans can tune in via The Roku Channel’s Roku Sports Channel to follow the action. Additionally, viewers can access replays, on-demand content, clips, and highlights across The Roku Channel, Roku Sports Channel, and Roku’s Sports Zone, with a dedicated Bassmaster FAST channel launching later this year. This partnership expands the reach of Bassmaster LIVE properties and further enhances Roku’s extensive lineup of free live sports.
Expanding Access to Professional Fishing Tournaments
“It’s an honor to call Roku the streaming home of Bassmaster, an iconic brand with a decades-spanning history of producing best-in-class professional fishing tournaments,” said Joe Franzetta, head of sports, Roku Media. “We look forward to bringing these events for free to the passionate fanbase of this top outdoor sport, as well as introducing Bassmaster to new audiences, expanding the tournaments’ reach to millions of streaming households in the U.S.”
Phillip Johnson, Chief Operations Officer of B.A.S.S., echoed this excitement: “We are proud to bring so much live programming to Roku’s fast-growing sports channel, and we’re thrilled about the creation of a new outlet for posted video content on a dedicated Bassmaster FAST channel on Roku. This partnership will allow Bassmaster to bring our exciting coverage of the highest level of professional bass fishing to Roku’s enormous audience and introduce our sport to a new fan base.”
Unrivaled Bass Fishing Coverage
For viewers unfamiliar with Bassmaster events, the tournaments showcase the world’s best bass anglers racing against the clock to catch the five biggest bass they can in order to finish the multiday competition with the heaviest total weight. With unpredictable conditions including high winds, rainstorms, and intense heat, combined with the skill and strategy required to outsmart largemouth and smallmouth bass, these events deliver intense action and dramatic moments. Fans can expect world-class coverage of every thrilling storyline as the competitions unfold.
David Katz and Mike Kelly of ThePostGame, a leading sports media consultancy and content production company, represented Bassmaster in its recent third-party media negotiations and played a key role in securing the partnership with Roku.
How to Watch
The Roku Channel is available to stream for free with no subscription or sign-up required. Audiences can access it on Roku devices and TVs, as well as online at TheRokuChannel.com, iOS and Android devices, Amazon Fire TVs, Samsung TVs, Google TVs, and other Android TV OS devices.
By hours streamed (Hypothesis Group: Dec 2024)
About The Roku Channel
Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 500 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals. In Q3 2024, The Roku Channel was the #3 app on Roku’s platform by both reach and engagement.
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About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
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