Social Media Marketing Plan for Anglers

Social Media Marketing Plan for Anglers

If you’re an angler looking to build your personal brand and market yourself effectively on social media, follow this step-by-step plan to establish a professional online presence.

The BAM Trail is working to help anglers increase their worth and increase sponsorships. Social is one way anglers can do this without a big expense. We hope this article helps.

1. Create a Professional Page

• Platform Selection: Start by creating a professional page on key social media platforms like Facebook, Instagram, and YouTube. These platforms are ideal for showcasing your fishing experiences, sharing tips, and engaging with your audience.
• Page Naming: Choose a name that clearly reflects your brand as a pro angler. Include relevant keywords like “Fishing,” “Pro Angler,” or the specific type of fishing you specialize in (e.g., “John Doe Bass Fishing”). This makes it easier for others to find you when searching for anglers.

2. Modify Your Facebook URL

• Custom URL: In Facebook settings, modify the URL of your professional page to match your brand name (e.g., facebook.com/JohnDoeFishing). A custom URL not only looks more professional but also makes your page easier to share and remember.
• Brand Consistency: Ensure your custom URL is consistent with your handles on other platforms like Instagram and YouTube.

3. Link Personal Page to Professional Page

• Profile Integration: Link your professional Facebook page to your personal profile in the edit settings then add a workplace linking your professional page. This allows your friends and followers to easily access your professional content.
• Cross-Promotion: Occasionally share content from your professional page on your personal profile to drive more traffic and engagement.

4. Content Strategy

• High-Quality Content: Post regular, high-quality content showcasing your fishing experiences, tournament results, tips, and behind-the-scenes moments. Use a mix of photos, videos, and live streams to keep your audience engaged.
• Engage with Followers: Respond to comments, messages, and engage with your followers’ content. Building a community around your brand is crucial for long-term growth.
• Hashtags and Keywords: Use relevant hashtags and keywords in your posts to increase visibility. For example, hashtags like #ProAngler, #BassFishing, or #FishingLife can help attract a larger audience.

5. Collaborate and Network

• Partnerships: Collaborate with other anglers, fishing brands, and outdoor influencers to expand your reach. Partnering for giveaways, joint content, or events can attract new followers.
• Networking: Attend fishing events, tournaments, and expos. Share these experiences on your professional page to show your involvement in the community and connect with potential sponsors.

6. Monitor and Adjust

• Analytics: Regularly check the analytics on your social media platforms to see which posts are performing well and what type of content resonates with your audience.
• Adjust Strategy: Based on your analytics, adjust your content strategy to focus on what works best. Whether it’s more video content, live streams, or tutorials, tailor your approach to keep your audience engaged and growing.

By following this social media marketing plan, you’ll be able to build a strong personal brand as a professional angler, connect with a wider audience, and create opportunities for sponsorships and collaborations.

Next Link Your Instagram Account to Your Facebook Page

From the Instagram App:

1. Open the Instagram App: Go to your profile by tapping your profile picture in the bottom right corner.
2. Access Settings:
   • Tap the three horizontal lines (hamburger menu) in the top right corner.
   • Select Settings and Privacy.
3. Account Center:
   • Scroll down and tap Account Center.
   • Tap Set up Account Center if it isn’t set up yet.
4. Add Facebook Account:
   • Under the Account Center, tap Accounts and then Add Accounts.
   • Follow the prompts to log in and connect your Facebook account.
5. Post Sharing:
   • After linking, ensure the option to Automatically Share Posts and Stories is enabled under Connected Experiences. This setting will allow you to automatically share Instagram posts and stories to your connected Facebook page.

From the Facebook App:

1. Open the Facebook App: Go to your page by tapping the three horizontal lines and selecting your page.
2. Page Settings:
   • Scroll down and tap Settings.
3. Instagram:
   • Under the Linked Accounts section, select Instagram.
   • Tap Connect Account and log in with your Instagram credentials.

2. Post Simultaneously on Instagram and Facebook

Posting from Instagram:

1. Create a Post or Story: Start by creating a new post or story on Instagram.
2. Share Options:
   • Before posting, you’ll see options for sharing to other platforms under Post to Other Accounts.
   • Ensure that Facebook is selected. This will automatically share the post or story to your connected Facebook page.
3. Post: Tap Share to post on both platforms.

Posting from Facebook:

1. Create a Post: Start by creating a new post on your Facebook page.
2. Instagram Cross-Posting:
   • Under the post options, you’ll see a toggle to share the post to Instagram as well.
   • Make sure this toggle is turned on before posting.
3. Post: Tap Share Now to post on both platforms.

3. Managing Posts Across Platforms

Once your accounts are linked, you can manage posts from either platform:

• Facebook Business Suite: Use Facebook Business Suite (available on desktop or mobile app) to schedule and manage posts across both Facebook and Instagram from one place.
• Insights and Analytics: Check performance insights for both platforms through Facebook Business Suite or Instagram Insights to see how your content is performing.

By linking your Facebook and Instagram pages, you’ll simplify your social media management and ensure that your content reaches audiences on both platforms efficiently.

About BAM Tournament Trail

The Bass Angler Magazine Tournament Trail (BAM Trail) is an exclusive west coast pro level tournament circuit. BAM TT delivers multiple opportunities to showcase the talents of western anglers on several professional platforms.

As the BAM Trail continues to evolve it provides a platform of elite events for competitive anglers. The trail creates a logical avenue for sponsors to have direct contact with our West Coast anglers.

The BAM Trail is dedicated to creating a complete package of advertising opportunities including on-site activation, internet/social media, and a YouTube and TV series that reaches a large number of viewers each day.

BAM Trail is honored to be associated with its title sponsor, Bass Boat Technologies, and presenting sponsor, Tackle Warehouse. The trail is also supported by Storquest, Garmin, Bass Cat Boats, Ford Fairfield, Dish – Accell Marketing, Power Pole, Mercury Outboards, Bob’s Machine, Wood Bros, Sticky Graphics, Jean Deleonardi Real Estate, Valley Outdoors, Eternal Lithium, Alpha Angler Rods, and Fisherman’s Warehouse.

The BAM TT tourism sponsors: City of Oakley, Lake Almanor Chamber, the Boardman Chamber, and the Feather River Tourism Association.

Tournament events include BAM Pro Tour, Pro-Am and a Kayak Tour with a no entry Championship can be viewed on YouTube.  Learn more here: BAM TRAIL, Facebook, Twitter, and Instagram.

Media / Advertising Contact Mark Lassagne 

#bamtrail #bassanglermagazine #bamprotour

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Mark Lassagne

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