Columbia, SC – Lew’s launches highly innovative and effective braking system, ParaMag ITB, in the new Custom Pro Baitcast Reel to be launched at ICAST in 2024.
ParaMag ITB (Inertia Transfer Braking) is the highest-quality cast control on the market, enabling maximum control and efficiency without sacrificing casting distance. After dialing in settings to meet your preferences, ITB takes the reins. Its highly responsive magnetic eddy current system seamlessly adjusts, providing precisely the right amount of force in proportion to your casting speed, virtually eliminating the need to thumb the spool with every cast and effectively reducing backlashes. The lack of magnetic braking force being applied while the spool is engaged provides a completely “free” feel while reeling.
The ParaMag ITB system is fully magnetic and does not require brake shoes, eliminating friction for extreme durability and long-lasting, consistent performance. This unique braking design is highly adaptable, allows for a wide range of braking adjustments, and is extremely quiet, unlike many other noisy braking systems.
There are no batteries required or electronic components
included, so no amount of water will inhibit performance. The recessed brake dial provides comfortable palming and adjustability of min/max braking force with fishing and weather conditions.
The new ParaMag ITB system will make its debut in the redesigned Custom Pro Baitcast Reel, also being released at ICAST 2024. Take performance a step further with Lew’s ParaMag ITB
braking system.
About Rather Outdoors
Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo, and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide to enhance anglers’ success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit www.ratheroutdoors.com.
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