COLUMBIA, S.C. (Feb 7, 2023) – Berkley understands what balsa crankbaits can do to help anglers catch more fish, but also recognizes the limitations attributed to wooden baits. Building on the success of their first alternative for a flat-sided balsa crankbait with the Berkley Frittside, the team at Berkley Labs has now taken the same method of proven balsa action and durability and applied it to their newest mid-depth crankbait – the Berkley Dime.
Offering anglers the durability and performance of a plastic bait, the Dime features balsa-like action thanks to Berkley’s patented Flash Disc technology. It not only casts further due to the weight transfer system in the smaller sizes, but it tracks perfectly and features sticky sharp Fusion19 treble hooks for when it’s time to fill the boat. Rounding out the offering are first in class finishes and colorway options to match the hatch that balsa baits cannot achieve. Backed by Berkley science to help anglers catch more fish, the Dime is sure to become a go-to mid-depth crankbait at all times of year.
KEY FEATURES
• Patented Flash Disc Technology achieves balsa like action in a plastic bait
• Weight transfer system for further casting in sizes 4 and 6
• Sticky sharp Fusion19 hooks
• First in class finish and colorways unachieved by balsa baits
Sizes: 4 • 6 • 10 • 15
Colors: Red Swamp Craw • HD Brown Craw • Proper Copper • Blaze • Ghost Green Craw • Spray Tan • Special Red Craw • Ghost Red Craw • Blue Shad • Honey Shad • Killer Gill • Citrus Shad • Ghost Morning Dawn • Ghost Gill • Black Chartreuse • HD Blueback Herring • Pixie Dust • River Bream • Rootbeer Craw • Vanilla Chartreuse • Blue Chartreuse
MSRP: $10.99
Available: September 2023
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For an exclusive look at the Berkley Dime and the entire lineup of new Berkley baits, please consider joining Berkley and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m. to 2 p.m. on Tuesday, July 11 at the Orange County Convention Center (OCCC) North Building Ponds. Also join us at the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 p.m. to hear directly from some of the biggest brands in the fresh and saltwater fishing industries. And finally, please consider voting for the Berkley Dime at the ICAST New Product Showcase starting Tuesday, July 11. For more information about Berkley, click.
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.
Media Contacts
Bailey Eigbrett – Gunpowder, Inc.
(585) 278-6896 or baileye@gunpowderinc.com
Justin Brouillard – Gunpowder, Inc.
(802) 342-2078 or justinb@gunpowderinc.com
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