COLUMBIA, S.C. (June 15, 2023) – Going where no glide bait has ever gone, the all new Berkley PowerBait Nessie allows anglers to fish a big profile bait where one has never been fished before. Giving fish a completely new look, Berkley’s new soft bodied glide bait design allows anglers to skip, slide, and cast this bait into uncharted water.
Available in three different sizes starting from 5-inch and ranging up to 9-inches, the PowerBait Nessie presents a big profile with the ability to be retrieved at various speeds and cadences due to the stabilizing fins that keep the bait running consistent at all times. Featuring a new mesh reinforced joint and hook retention clip, durability and efficiency are never in question when anglers are hunting for a big bite.
This bait opens the door for entry level anglers to fish bigger baits, as well as unlocking an entirely new and unique use of a glide bait for avid and experienced anglers. In addition, the PowerBait Nessie comes in several custom painted finishes to match any forage profile, showing fish a carbon copy of the real thing. Paired with a sticky sharp Fusion19 treble hook, anglers now have the ultimate bait to catch the fish of a lifetime.
KEY FEATURES
• Soft-bodied glide bait design featuring Berkley’s famous PowerBait flavor
• Mesh reinforced joint provides durability while allowing for free range of motion
• Stabilizing fins for consistent action
• Hook retention clip keeps treble hook secured to the body – suited for keeping the hook in place when skipping under cover
• Premium features and components for ultimate performance and durability
• Sticky sharp Fusion19 treble hook
• Custom painted forage matching finishes
• Slow sinking
• Designed in the Berkley Lab with Berkley pro Mike Iaconelli
Sizes: 5-inch • 7-inch • 9-inch
Colors: Golden Shiner • Hitch • Perch • Hickory Shad • Rainbow Trout • Shad • Voltage • Burnt Bone • Raw • Green Pumpkin
MSRP: $7.99 – 5-inch • $9.99 – 7-inch • $12.99 – 9-inch
Available: September 2023
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For an exclusive look at the Berkley Nessie and the entire lineup of new Berkley baits, please consider joining Berkley and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m. to 2 p.m. on Tuesday, July 11 at the Orange County Convention Center (OCCC) North Building Ponds. Also join us at the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 p.m. to hear directly from some of the biggest brands in the fresh and saltwater fishing industries. And finally, please consider voting for the Berkley Nessie at the ICAST New Product Showcase starting Tuesday, July 11. For more information about Berkley, click.
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels, and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®
Media Contacts
Justin Brouillard – Gunpowder, Inc.
(802) 342-2078 or justinb@gunpowderinc.com
Bailey Eigbrett – Gunpowder, Inc.
(585) 278-6869 or baileye@gunpowderinc.com
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