BENTON, Ky. (April 11, 2023) – Major League Fishing (MLF), the world’s largest tournament fishing organization, announced today that Next Gen Lithium, a Peoria, Arizona-based manufacturer of premium lithium batteries, has agreed to a sponsorship with the organization for the 2023 season. The brand now becomes the first lithium battery to ever become an official sponsor of the MLF Toyota Series Presented by Phoenix Boats.
Next Gen Lithium has also expanded their lucrative Next Gen Lithium Tournament Rewards contingency program to include the MLF Toyota Series events. The contingency program offers bonus cash to the highest finishing Next Gen Lithium Tournament Rewards members in every MLF Toyota Series tournament, including increased payouts in the Toyota Series Championship.
“We are very excited to bring our batteries to the MLF anglers and be a part of the Toyota Series,” said Kevin Johnson, President and CEO of Next Gen Lithium. “As a former FLW Tour angler I know what anglers need in a battery. The Toyota Series anglers are our customers, and being able to partner with the nation’s largest and best tournament organization is a no brainer.
We love giving back to our anglers, and our industry-only battery contingency program is a perfect fit for MLF and reaches all levels of MLF competition. It pays to run Next Gen Lithium – we’re giving away up to $500 in each Toyota Series event and $1500 at the Toyota Series Championship, just for running Next Gen Lithium batteries.”
Per terms of the sponsorship agreement, Next Gen Lithium will receive exposure through multiple MLF platforms, including prominent logo placement on all Toyota Series trailers and weigh-in stages, the MLF website and social media outlets, inclusion in tournament media and promotion, and MLF Bass Fishing Magazine.
For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Next Gen Lithium and their premium line of batteries and chargers, visit NextGenLithium.com.
About Next Gen Lithium
At Next Gen Lithium we strive to bring you the world’s best and safest lithium batteries and chargers. The lithium battery industry has always needed a leader in not only quality, safety but customer service. We strive to show everyone the Next Gen way and lead with our customer service. Our customer service, support and offices are all located in the United States, and we are a proud 100% Veteran owned and operated business.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network and on-demand on MyOutdoorTV (MOTV).
Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
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