DAYTONA BEACH, Fla. (April 4, 2023) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates 40 years of making the best sunglasses on the water in 2023 by growing its hybrid category of frames. New to the lineup for the spring, Mainsail and Aleta are your day-to-day sunglasses that stay stylish while relaxed on land and ready to perform while out on the water.
Building off of the success of Costa’s hybrid category – frames that blend performance features with everyday style – Mainsail (unisex) and Aleta (women’s) are built with the same high-quality materials and features you want from the beach to the big blue. The versatile new frames are just at home reeling in a fish as they are checking surf breaks, voyaging to a remote atoll or exploring a coastal village.
Inspired by the watery world Costa is synonymous with, Mainsail gets its name from the mainsail on a sailboat, and Aleta, from the Spanish word for “fin.” Staying true to their roots, Mainsail and Aleta maintain a relaxed look and feel, while their technical features are ready for anything the water throws at you. Integrated micro side shields and hooding help keep additional light out for an improved view, the vented Hydrolite™ nose pad keeps your frames locked in place and helps prevent fogging, sweat management channels and eyewire drains keep sweat out of your eyes, and keeper-ready temples keep your frames from going overboard.
“Our new hybrid category is our most versatile. It has it all, water-ready performance and a stylish, modern design,” says John Acosta, Costa Sunglasses Vice President of Marketing NA. “We took the performance features that Costa is famous for and added them to a more relaxed frame shape that is equally comfortable and durable on any adventure.”
Mainsail and Aleta come with Costa’s polarized, color-enhancing 580® lens technology for next-level clarity. The scratch-resistant lens cuts haze and blur and enhances key colors for superior clarity and definition. Built better with Bio-Resin, Mainsail and Aleta are lightweight and maintain the durability necessary for any watery adventure.
Adventure is fluid, and Mainsail and Aleta are there for the ride. Starting at $182, both are currently available at local dealers or Costasunglasses.com. For more information about Costa’s full collection of best-selling sunglasses, visit Costasunglasses.com.
About Costa Sunglasses
As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home.
From the use of sustainable and water-friendly materials to its Kick Plastic initiative, IndiFly Foundation, and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.
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