Instagram is a social network without which it is impossible to imagine the life of a modern person. Personal blogs, accounts of various companies from coffee points to major manufacturers of equipment, fashion pages, and motivational profiles – you can find anything here!
A page on this social network can become not just a personal photo album, but an effective marketing tool. How to make instagram post so that it becomes popular among your audience and attracts new users? Let’s find out!
Choose the right photo or video
The main element of an Instagram post is the visual. If users don’t like the picture, many of them won’t even read the post, no matter how informative it may be. When choosing a visual component, be sure to use the advice of professional SMM specialists:
- choose high quality files. It is desirable that they evoke positive emotions in the audience;
- use filters carefully;
- discard unnecessary details;
- keep proportions;
- try to create a profile feed in the same style; for advertising posts, choose pictures taken in the process of using products, add photo reviews of real customers.
Come up with an intriguing headline
The headline is another detail that can both attract and repel users. It shouldn’t be too long. Conciseness and originality are the main criteria for an effective headline that increases the popularity of a post.
You can place the caption both at the top of the caption and on the image itself. Try using magnet words (new, discount, free, better way, helpful tips, never seen before, etc.). When used correctly, they will increase reader interest in the text.
Remember the functions of the post
Despite the fact that pictures are important for most users, texts also play a serious role. They form readers’ trust in the author, hold attention, reveal the meaning of the photo, and carry useful information.
What needs to be done to interest users?
- Raise topics that are relevant specifically to your target audience, share your personal experience.
- Speak the same language with readers to avoid embarrassing situations.
- Try to keep the optimal size of posts and encourage readers to further communicate in the comments.
Don’t forget text formatting
Formatting texts on social networks is not an easy task. But a responsible approach to design will give excellent results: simple, clear, and easy to read text is highly appreciated by users.
When writing texts, use the following life hacks:
- break large text into paragraphs up to six sentences. They must contain complete reasoning and be logically interconnected;
- use hidden spaces or emoji when creating paragraphs. They not only separate the text but also allow you to convey the emotions of the author;
- highlight headings with emoji or write them in capital letters;
- use original fonts;
- include bulleted and numbered lists in the text;
- gracefully end the post with calls to action or adding contact information.
Use hashtags and geolocations
Hashtags and geos allow you to attract new users and make profile navigation as comfortable as possible. However, try not to overdo it with the number of hashtags.
Add geolocations to both regular posts and videos and stories. This will help you make the chosen place more recognizable and popular among the target audience and other users.
Tag other profiles in the photo
Adding other profiles to the photo is an element of mutual PR, which is great for routine posts and joint projects. By tagging users, you increase organic reach and can get your post into recommendations and TOPs faster.
It’s easy to create a great Instagram post quickly. Use the tips listed, be inspired by the experience of other users and you will succeed!