TULSA, Okla. (March 2, 2021) – Major League Fishing (MLF) announced today that Covercraft has signed on as the title sponsor of the 2021 MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, Covercraft Stop 2 – Lewis Smith Lake , March 11-14, in Cullman, Alabama. The Tackle Warehouse Pro Circuit is professional bass fishing’s premier five-fish-limit tournament series, showcasing a field of 163 of the top bass anglers in the world competing for up to $135,000 at each regular-season tournament and up to $235,000 at the Tackle Warehouse TITLE, the Pro Circuit championship.
“We are thrilled to have Covercraft on board for our second Pro Circuit event on Smith Lake,” said Jim Wilburn, MLF president and CEO. “An active lifestyle is a must in our industry, and Covercraft goes above and beyond to protect the products that matter most to our anglers and our fans. We are looking forward to another fantastic event and to our continued relationship with Covercraft.”
In its 26th season of professional competition and the second year since its acquisition by MLF, the 2021 MLF Tackle Warehouse Pro Circuit will feature 154 two-hour airings on network television, in a run that includes 24 airings on Outdoor Channel and 130 airings on Sportsman Channel, for a total of 308 hours of programming.
Leading Brand Manufacturer of Vehicle Protection Products Named Title Sponsor of Tackle Warehouse Pro Circuit Stop 2 – Lewis Smith Lake
“Collaborating with MLF again in 2021 makes complete sense for Covercraft because our audiences are perfectly aligned,” said Jeff Jegelewicz, Director of Marketing at Covercraft. “MLF fans are passionate about the sport and their lifestyles, and they rely on our products to protect the things that move them – their cars, trucks, boats and RVs all benefit from the products we make.”
Since 1965, Covercraft has had a vision of being the most sought-after source for customers seeking to protect their investments, hobbies, adventures and memories. Covercraft products typically associated with MLF anglers and fans include custom-fitted products for pickup trucks like SeatSaver™ seat covers, DashMat® dash covers and UVS100® Custom Sunscreens.
“In addition to the standard vehicle products, Covercraft manufactures a full line of marine and RV covers and accessories through our Carver and ADCO brands, respectively,” said Jegelewicz. “We’re excited about these lines and are looking forward to introducing MLF fans to our marine and RV products in the near future.”
The Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, Covercraft Stop 2 – Lewis Smith Lake eventwill feature live on-the-water coverage and a two-hour action-packed television show that will premiere on the Outdoor Channel on Sunday, July 18 from 7 to 9 a.m. ET and re-air on the Sportsman Channel this fall. Weigh-ins will be streamed daily and fans can catch live on-the-water action all day Saturday and Sunday, March 13-14 on MLF NOW! at MajorLeagueFishing.com.
For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Covercraft, visit Covercraft.com .
About Covercraft
Covercraft Industries, LLC is the leading branded manufacturer of automotive, marine and recreational vehicle protection products, as well as a market leader in outdoor protection products for home and garden. Covercraft’s product offerings include full vehicle covers, seat covers, front end masks, dashboard covers, window sunscreens, patio furniture, and outdoor kitchen covers, and other products that preserve and protect. The company focuses on custom-fit products with an unequaled, massive library of patterns for distinct automotive and outdoor protection products. Covercraft’s mission is to design and manufacture quality products that protect the things that move people, along with a goal of being the most sought-after source for customers seeking to protect their investments, hobbies, adventures and memories. Covercraft expects to accomplish this by embracing its core values of integrity, excellence, teamwork, innovation and maintaining its focus on customer satisfaction.
The Covercraft family includes market-leading brands beyond the iconic car cover, including ADCO, Carver, Colgan, Comfy Sheep, DashMat, GT Covers, Marathon Seat Covers, Precision Fit, and PCI. Founded in Southern California in 1965, Covercraft is headquartered in Pauls Valley, Oklahoma, with manufacturing facilities in Oklahoma, California, Colorado, Montana, South Carolina, Texas and Mexico.
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019.
In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF High School Fishing presented by Favorite Fishing.
