Marketing Partners Abu Garcia, Berkley and MLF Thrive on Innovation and Change
TULSA, Okla. (Sept. 4, 2018) – Abu Garcia and Berkley, two of fishing’s oldest and most respected brands, are new Major League Fishing (MLF) sponsors for the 2018 and 2019 seasons.
Abu Garcia and Berkley have a history of aligning with top marketing partners and MLF has been Outdoor Channel’s No. 1-rated show in Q1 for the past three years, so the teaming should come as no surprise.
“Abu Garcia and Berkley are iconic brands in the world of fishing that were built on innovation and the desire to help anglers catch more fish,” said Pure Fishing Vice President of Marketing Jon Schlosser. “Major League Fishing’s format is exciting to watch and appeals to all types of anglers. With many of our pros competing in the MLF events, we’re excited to be able to support them and these two great brands through our sponsorship affiliation.”
“Abu Garcia and Berkley have a longstanding history in sport fishing, and their products are common in anglers’ households everywhere,” said MLF President Jim Wilburn. “Their line, lures, reels, rods and accessories bring innovation and quality to every level of participation, and their pro staff represents most of fishing’s highest achievements, ranging from championship titles to record fish.”
Abu Garcia was founded in Sweden in 1921. Berkley got its start in 1937. Today both are part of the Pure Fishing family of brands consisting of several industry stalwarts, including Hardy, Shakespeare, Pflueger, Penn, Hodgman, Stren, Spider Wire and others. Pure Fishing is owned by Newell Brands.
Major League Fishing was developed through a joint effort between Outdoor Channel and two-dozen premier bass fishing anglers in 2011.
Two pools of MLF professional anglers compete in events: the MLF Cup group includes most of the original founding anglers, and newer is the MLF Selects, which consists of another group of pros.
The TV show’s format features the anglers going head-to-head in live competition during which all “scorable bass” count in a catch-and-release format. Every competitor has a cameraman and live microphone on board, giving viewers an in-the-boat experience and live updates throughout the event.
MLF airs on CBS, CBS Sports Network, Discovery, WFN and Outdoor Channel.
For complete details and updated information, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, Twitter, Instagram and YouTube.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV).
Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
Major League Fishing – WE ARE Bass Fishing™
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About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels, and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. This press release and additional information about Newell Brands are available on the company’s website, www.newellbrands.com.