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Bass Angler Magazine

Rapala Jumps on Board with BASS

BIRMINGHAM, Ala. — Rapala, maker of premium lures and other fishing tackle and accessories, has signed on as a partner for the Bassmaster Tournament Trail 2020 season, B.A.S.S. announced today.

“We are thrilled to partner with Rapala as they introduce B.A.S.S. members and fans to new lures, tools and accessories to help anglers be effective on the water,” said Bruce Akin, B.A.S.S. CEO.

Rapala will be a Supporting Sponsor for the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments. As a sponsor, Rapala will enjoy exposure to enthusiastic fans of sportfishing and B.A.S.S. members during tournament weigh-ins as well as across Bassmaster.com, Bassmaster Magazine, B.A.S.S. Times and various social media.

“As Rapala looks at the year 2020 and how fast competitive bass fishing is growing and changing each year, we are so excited to be a sponsor of B.A.S.S. at every single level,” said Matt Jensen, Rapala Director of Marketing. “B.A.S.S. continues to be a strong advocate from high school on up to the Elites, and we have a great partner to promote all of the Rapala VMC brands.”

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Six 2020 Bassmaster Elite Series pro anglers — Bernie Schultz, Seth Feider, Patrick Walters, Gerald Swindle, Brandon Palaniuk and Bob Downey — are part of the Rapala pro staff.

Additionally, Rapala will serve as the title sponsor of the Bassmaster Fantasy Fishing Challenge, which draws more than 26,000 knowledgeable fans of bass fishing annually.

About Rapala
Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by fishermen worldwide. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information on Rapala, please visit www.rapala.com.

About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 510,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2 and The Pursuit Channel), radio show (Bassmaster Radio), social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, new Huk Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX presented by Abu Garcia and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.

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Media Contact: Emily Harley, B.A.S.S. Communications Manager, 205-313-0945, eharley@bassmaster.com

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