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Bass Angler Magazine

LOWRANCE® UNVEILS NEW COMPANION APP FEATURING ENHANCED NAVIGATION & DEVICE CONNECTIVITY

Tulsa, Okla. Lowrance®, a world-leader in fishing electronics since 1957, officially unveiled its Lowrance® app this week including a set of new premium features, advanced functionality and seamless synchronization with the full range of Lowrance fishfinders and chartplotters.

The Lowrance app is free to download and offers a rich experience that includes free up-to-date and detailed nautical charts from C-MAP®, creation and management of all your personal waypoints, routes and tracks, along with the latest marine weather, important points of interest and much more.

The app allows you to register your Lowrance device(s) ensuring you have the latest software, manuals, information and tips related to your devices, as well as the ability to synchronize data, mirror and control right from your mobile device. It’s available in both the Apple Store for iOS and Google Play for Android.

“The ability to easily manage, create and plan your waypoints, routes and tracks in your app and then seamlessly synchronize with your Lowrance display from anywhere on the boat right from the palm of your hand will enable anglers to spend more time doing what we love: fishing,” said Lucas Steward, EVP of Lowrance. “Whether you are using the free or the new premium version, we are confident all anglers will be blown away with the high-resolution, detailed C-MAP charts, which includes over 14,000 lakes in the U.S. to name just a few features.”

The premium version of the Lowrance app includes custom depth shading a key feature for anglers – as well High-Resolution Bathymetry Charts, offline maps and global charts, Automatic Identification System (AIS), Lowrance app Traffic, 5-day weather along the route and 5-day weather overlay, GPS navigation data and line and track record.

“While there is a lot on offer in the premium version, the simplified ‘freemium’

option still provides a long list of very useful and valuable technology and functionality for

anglers, right to your smart phone or tablet at no cost,” added Steward.

The detailed C-MAP charts on the app are carefully designed to highlight what is most important at any given time during your fishing experience, maintaining accuracy and a clean, uncluttered view at key fishing locations for the ultimate fishing experience.

FREE FOR ALL USERS

PREMIUM FEATURES

View the latest nautical charts

GPS Position & Full Navigation

Manual and Autorouting

Offline Maps (Global)

Manage your Waypoints, Routes & Tracks

5-Day Weather Along the Route

GPX Import & Export

5-Day Weather Overlay

Thousands of Points of Interest

High-Resolution Bathymetry

Marine Weather Forecast

Custom Depth Shading

Weather Overlay (24 hours)

AIS

Weather Along the Route (24 hours)

Traffic: View other App users around

Chart Personalization

Shaded Relief

Measure Distance Tool

Waypoints & routes synchronization with Lowrance compatible fishfinders

Device Support: Registration, Guides and

Software Updates

For more information on Lowrance and its tournament-winning fish-finding technology, please visit www.lowrance.com.

About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad®, B&G® and C-MAP®. Navico has approximately 1,800 employees globally and distribution in more than 100 countries worldwide. www.navico.com

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