The 2015 ICAST New Product Showcase winner goes to the all-new Largemouth Bass Release Ruler. It has taken a top spot in the FishSmart category. The Freshwater Release Ruler provides the estimated average weight of largemouth bass based on length. The contrasting color combinations provide easily readable measurements for a quick release and the ruler is made of durable PVC to stand up to the toughest conditions bass fishermen frequently encounter on the water. The Release Ruler measures 3 inches by 36 inches, is easily stowed, can be moved from boat to boat or taken on a trip.
“The purpose of this product, as with all Release Rulers, is to allow anglers to gain an accurate estimation of a fish’s weight so they can be released to fight again,” says Release Ruler founder Dale Wills. “And while we have rulers for all the popular saltwater species, we believe that the Largemouth Bass ruler may surpass them all in terms of popularity with anglers around the world.” Wills says the rulers are based on scientific growth charts and are also customizable for easy branding and photo verification.
The ICAST New Product Showcase recognizes the top products in the marine industry in a variety of categories. It’s the world’s largest annual trade show for the marine industry.