General Tire has partnered with the outdoor recreation advocacy group, Tread Lightly!® . The Utah based organization, along with their partners, lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics to heighten individuals’ sense of good stewardship.
Tread Lightly!’s goal is to balance the needs of the people who enjoy outdoor recreation with the need to maintain healthy ecosystems and thriving populations of fish and wildlife. The scope of their work includes both land and water, and is representative of nearly every form of outdoor recreation including, but not limited to hunting, recreational shooting, fishing and boating. They also have a niche in promoting safe and responsible use of motorized and mechanized vehicles in the outdoors.
General Tire’s director of marketing, Travis Roffler, feels this partnership is a logical step for the brand.
“The fact that we are so involved in desert racing and the off-road industry through our Grabber line of tires, it only makes sense for us to support those who are promoting proper usage of our trail system and outdoor recreation areas,” stated Roffler.
Tread Lightly!’s interim executive director, Casey Snider, sees the partnership as a win-win situation.
“We are grateful to General Tire for their commitment to supporting trail access. Thanks to this partnership, Tread Lightly! will be able to fund future stewardship and restoration projects that help us protect these opportunities,” stated Snider.
About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and busineses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.
About General Tire
For over 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of the Automobile Club of America (ARCA), Best in the Desert Racing Association (BITD), Major League Fishing (MLF), Fishing League Worldwide (FLW), King of the Cage, Lucas Oil – Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland, FreestyleMx.com Tour; Zero One Odyssey, and JeepSpeed. Team GT includes: CJ Hutchins, Jim Beaver, Jeff Proctor, Doug Fortin, Eric Fitch, Cory Winner, Ray Griffith, Jim Riley, Lee Banning Sr., Jerett Brooks, Camburg Racing, Chase Motorsports, Stan Shelton, Skeet Reese, Edwin Evers, John Crews, Britt Myers, Mark Rose and Bill McDonald.
About Continental AG
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2016, Continental generated sales of €40.5 billion and currently employs more than 227,000 people in 56 countries.