Craig Francis joins The Brandon Agency, the largest and most awarded privately held integrated marketing communications firm in the Carolinas as their Public Relations and Social Media Manager.
He has an extensive background in content marketing previously working with content development for well-known brands such as YETI Coolers, Mathews Archery, Sitka Gear, Tanglefree and Zeiss Sport Optics.
Francis will focus on outdoor-specific clients including Frogg Toggs, Heybo Southern, Fish Hippie, and Williams Knife Company. He will be responsible for content development and social media strategy.
“Craig brings a level of understanding of outdoor brands that is going to be immediately effective for our current clients, as well help us to earn new business within the outdoor, hunting and fishing industry,” Scott Brandon, CEO, The Brandon Agency, said. “We are thrilled that Craig is able to be a part of the agency and make his industry debut at The SHOT Show with us on January 19.”
Francis holds a Bachelor of Science degree from Clemson University. Prior to joining The Brandon Agency, he developed Carolina Legacy Outdoors working with brands in the outdoor industry to tell their stories, create content and oversee social media networks for clients. Francis also worked as a Social Media Manager for 39 North Marketing Agency (Overland Park, KS).
The Brandon Agency has been the driving force behind many well-known brands, including Southern Tide, CresCom Bank, Santee Cooper, HTC, Williams Knife Co., Brittain Resort Management and Beaufort, S.C., developing and delivering tangible results that positively impact business.