Transform Into Life-Saving Device

New SurvivalStraps Bracelets Transform Into Life-Saving Device

Paracord design saves everyone from soldiers to moms caught in a jam

Unpredictable situations are a part of daily life. From car accidents, the dog escaping out the front door, wardrobe, purse or backpack malfunctions to serious injuries; there is no end to the number of circumstances when having a length of rope on hand could be a lifesaver. SurvivalStraps provide a solution in any moment of need by combining fashion and emergency preparedness in a bracelet.

Created with specially woven paracord, SurvivalStraps can be unwound and transformed into a durable, multi-purpose rope. More than just gear for the avid outdoorsman, SurvivalStraps are a fashionable statement piece for men, women and children. Available in over 1,000 color combinations, SurvivalStraps can be customized with dog tags embossed with military identification, medical information, a name or favorite quote. Bracelets can be personalized to commemorate the birth of a child or to show support for a family member in the military, a friend battling cancer or any other important moment in life.

SurvivalStraps bracelets are available in a regular and wide-band design – the regular bracelet provides 16 feet of usable paracord and the wide bracelet unwinds into 24 feet. Bracelets can be personalized even further by choosing a stainless steel shackle closure or a plastic side release buckle.

“Our customers share amazing stories about circumstances that have led them to rely on their bracelet to survive,” said SurvivalStraps President Kurt Walchle. “Stories such as troops who have used their bracelet to repair gear while on missions and a woman who broke her femur while mountain biking and used her bracelet as a tourniquet.  However, the stories that really tug the heartstrings are surprisingly the people who purchase our bracelets more as a fashion item. We have many customers who send a specially colored bracelet to their husbands in the military when a baby is born while he is deployed with a dog tag etched with the baby’s name, birth weight and length. Others will get a bracelet from our FireFighter line to memorialize a hero who has lost his life in the line of duty. It is rewarding to hear that our bracelets can make such a big difference in people’s lives.”

For servicemen and women, police, firefighters and EMS workers and their supporters, SurvivalStraps has designed specialty product lines with colors coordinated to each field of service. Sports teams can also create bracelets made with their team colors and thinner, lighter-weight bracelets are available for women and children.

Handmade in America, SurvivalStraps retail for between $19.95 and $35.95 depending on size of the bracelet and customization options. For more information or to purchase a SurvivalStrap bracelet, please visit

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Mark Lassagne, born and raised in California is the creator of the popular, BASS ANGLER magazine. Mark a skillful professional angler, outdoor writer, promoter and top competitor on the western tournament circuits.

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