School of Fish adds Frabill and Plano

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School of Fish, a unique kids fishing education program, announced the addition of Frabill and Plano as sponsoring partners today!   Frabill and Plano’s partnerships will begin with School of Fish On Ice this coming fall and continue into 2014.


Designed as a 3-hour fishing class for upper elementary age and older kids, School of Fish is taught in a fast-paced environment where kids learn about lakes and fish and also learn to tie a fishing knot and rig their own fishing set-up.  Additionally, kids leave class with their own rod & reel, tackle pack, and more!


School of Fish is offered to fishing/sportsman’s clubs, civic organizations, and retailers.  The School is designed as a turn-key opportunity, providing the materials and doing the work, while the local group gets the recognition of providing a great opportunity for their community.


School of Fish has hosted 22 classes in 2013 and has “graduated” 458 students!


“We are thrilled to have the support of Frabill and Plano!” said Mike Frisch, one of the School of Fish founders.  “The Frabill Enticer will become the official ice rod and reel combo of School of Fish,” Frisch stated.  “Plus, Plano has long been the industry leader in tackle storage and it’s awesome that School of Fish kids will start their fishing careers with Plano products!”


In 1952, Plano introduced the first molded plastic tackle box. For the next fifty years, the Plano brand found its way into the hearts and hands of four generations.  Frabill, Inc. is in its 75th year of engineering premium, trusted fishing equipment for both ice and open-water anglers.


“We at Plano and Frabill are very excited to be a part of The School,” commented Ben Royce, Marketing/Pro Staff Coordinator at Plano Molding Company.   “We feel that continuing the growth of the sport can only be done through today’s youth. Through education of participating in the outdoors, we can continue to build on a great sport and family oriented past-time,” Royce continued.

“We hope that The School will continue to grow in popularity as it has already given so many of today’s youth a great start in a long life of fishing with family and friends,” Royce concluded.


More details regarding School of Fish, including an information packet, can be secured by contacting Mike Frisch via email at or by visiting the School’s website,

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