NRF Identifies Innovator in Fishing Retail Industry

Mystery Tackle Box LogoFor the first time ever, the National Retail Federation (NRF) chose to profile a company in the fishing industry for its This Is Retail initiative, which combats common misconceptions about jobs in retail and highlights opportunities for rewarding life-long careers in the retail industry.
The NRF’s latest video feature, just released today, showcases the innovative, unique and even comical side of what happens behind the scenes at the Chicago-based company Mystery Tackle Box, profiling the company’s CEO Jeremy Gwynne, and some of the company’s employees. Gwynne discusses what happens behind the scenes on a daily basis, and what it takes to get their product to tens of thousands of customers.
Gwynne and his team founded Mystery Tackle Box as a new way to allow fishermen and women to discover new fishing products. Having shipped over 300,000 products since July 2012, Mystery Tackle Box reaches a vast audience of anglers by combining subscription retail with digital discovery and social media, creating a compete experience for anglers looking to try out a variety of fishing products and build their confidence in what they purchase.
Gwynne says that he never thought a career in retail could be so rewarding. “Most people think that retail means working in a checkout line. That couldn’t be further from the truth for many people in this industry. One-hundred percent of my day is spent focusing on innovation and building awareness for the brands we partner with, and creating an amazing experience for our subscribers.”
“It wasn’t a difficult decision to feature Mystery Tackle Box and their team; they are a clear leader in both the fishing and retail marketplace,” said NRF Senior Vice President Bill Thorne. “They are an innovative retailer demonstrating opportunities for rewarding careers in an area that every single person in that company loves – fishing.”

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