NAVICO APPOINTS ADVENTURE ADVERTISING, LLC AS CREATIVE AGENCY OF RECORD

Marine Electronics Leader Selects Award-Winning Integrated Marketing Firm for Additional Creative Services

 Navico — the world leader in recreational marine electronics and parent company to the Lowrance, Simrad Yachting and B&G brands — announced today that it has selected Adventure Advertising, LLC as its creative agency of record. The award-winning firm has provided advertising and integrated creative services to Navico since 2007 and will now also produce additional marketing collateral materials for the company.

“Adventure Advertising has an extensive background in — and understanding of — the fishing and marine industries, and has been a tremendous partner assisting us in consistent, high-quality brand messaging in recent years,” said Gordon Sprouse, marketing director, Navico Americas. “We are excited to enlist them to provide additional services for the Lowrance, Simrad Yachting and B&G brands. Combining our industry-leading marine electronics offerings with Adventure’s creative expertise and authentic voice — plus Rushton Gregory’s media-planning and public relations capabilities — we are confident Navico is poised for even more success in our marketing-communications endeavors.”

“We’re honored to have produced various creative projects for Navico and their associated brands over the last five years,” stated Jason Meninger, founding partner with Adventure Advertising. “We’re excited about crafting a consistent creative voice, look and feel for each of the Navico brands that can be leveraged through all media platforms from traditional print to emerging digital and social platforms.”

For more information on Navico, or its entire line of Lowrance, Simrad Yachting and B&G marine electronics, please visit www.navico.com.

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About Navico: A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com

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