Fishhound.com, the world’s biggest angling community and real-time fishing report provider, will be joining up with Fly-Fishing Xtreme to promote the “Shark Tooth” – an innovative system for controlling and releasing leader material.
Fly Fishing Xtreme’s Shark Tooth will be featured in Fishhound.com’s Product Showcase – a marketing platform that provides exposure to the huge number of anglers that frequent the site and more than 300,000 fans at the Fishhound Facebook page.
“Our Product Showcase provides an opportunity that is different from traditional print and digital advertising options. It’s immediate and viral in nature, and because 70 percent of people consider consumer and peer-to-peer opinions before making a purchase, it allows manufacturers to put that information into the hands of their prospective customers,” said Rick Patri, Fishhound’s Vice President, Operations. “Members test items and post reports on product performance, so the positive feedback and recommendations spread throughout our community at lightning-speed and then immediately hit our social media channels. It’s cutting edge advertising.”
Fly Fishing Xtreme’s CEO, Robert Holt, is looking forward to familiarizing Fishhound users with the advantages of the Shark Tooth spool management system. “We know Fishhound.com members will appreciate how the Shark Tooth wraps around a spool of mono, fluorocarbon or braid, keeps the line under control, and makes it easy to pull out and cut the exact length of leader material desired,” said Holt. “Because Fishhound attracts all types of anglers, it’s the perfect venue for promoting the various Shark Tooth models we offer for fly-fishing, bass-fishing and saltwater applications.”
Fishhound is a thriving social network where anglers, manufactures, lodges, tackle shops and a variety of fishing related business interact with one another on a platform designed to leverage the viral nature of social media. With today’s changes in consumer buying patterns, Fishhound educates and influences the buying decisions of today’s social media savvy anglers by reaching an unprecedented 15 million people per month. Sign up for free at http://www.fishhound.com/registration.