Exciting stuff is going on out here at Yamamoto-land!

Yamamoto new hard baits

Gary Yamamoto Custom Baits is known for being, well, a bit understated when it comes to industry shows. We have a good product and we’re proud of it but we’re not big fans of tooting our own horn.

This year is slightly different for us. In addition to premiering several new soft-plastics and new soft plastics colors, we’re rolling out our very own new line of premium hard baits for 2014. In the lineup are two topwater baits, jerkbaits and crankbaits (aimed at three different diving ranges). They combine extreme durability and Gary Yamamoto’s legendary attention to detail with the best of Japanese lure makers’ ability to make a tool resemble a piece of art, all at a price more affordable than the competition. Each lure is outfitted with 1X strong Mustad Triple Grip Hooks and is designed to achieve maximum casting distance, lifelike acoustic footprints, 3-dimensional holographic foil and a custom-tuned action. All four bait styles are available in standard tournament-proven American finishes, along with novel patterns that will create a new list of industry standards.

Our new soft-baits include the longer 9PL 6.75″ Pro Senko (perfect for dropshotting) and the 5.5″ and 3.5″ Swim Senkos. New colors for a variety of plastics are the new Goby and Perch. You can Yamamoto New soft-baitview these products in more detail at our website: www.baits.com

If you’re headed to ICAST next week, we’d love to see you at our booth: #1174. Those of you who can’t make it – fish on! We’ll see you out on the water.

*Our hard bait line will be available for retail purchasing in the late fall. Soft plastics and new colors will be available in early August. Watch the website for more details!

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Mark Lassagne, born and raised in California is the creator of the popular, BASS ANGLER magazine. Mark a skillful professional angler, outdoor writer, promoter and top competitor on the western tournament circuits. www.marklassagne.com

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