Bringing more awareness – and availability – to its growing line-up of technical and leisure fishing apparel and footwear, anglers can now go directly to the Shimano web site – – to purchase a special selection of Shimano and G.Loomis branded gear. This new ‘angler service’ program is now live on the site in […]

Garmin® Software Update Brings New Features to GPSMAP® and echoMAP™ Series

Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the global leader in satellite navigation, today announced an exciting software update for the GPSMAP and echoMAP series of combination chartplotter and fishfinder units.  With this update, new features are made available to all users, providing essential boating data and sharing capabilities.        “We’re […]

FishHunter sonar, best in class military-grade sonar fishfinder for Android and iOS devices

Just in time for the holidays, FishHunter™, the most advanced portable sonar and fishfinder app for Android and iOS devices that communicates by Bluetooth, was launched today by Appetite Lab. “Fishing enthusiasts, gadget and gift buyers will all want FishHunter™ because we believe it offers the ‘best of breed’ features at the best price compared […]

Holiday Gifts for the Angler

    Rebel Pop-R Triple Threat 3-Pack and Classic Critter 4-Pack Triple Threat features 3 proven Pop-R’s in advanced color patterns Critter 4-Pack perfect for streams, ponds, rivers and lakes Pop-R effective on all species of bass and many panfish Critters catch anything that swims in freshwater, from trout to bass Rebel Lures has been […]

“Oops Assurance Guarantee”: BoatUS Boat Graphics Knows We All Make Mistakes

We all make mistakes. That’s why boaters designing their own boat names online with the BoatUS Boat Graphics and Lettering service get a 30-day “Oops Assurance Guarantee” on all graphics. The Guarantee takes the pain away when mistakes happen while putting graphics on the boat, or the wrong size or color is ordered. “Boat owners […]

New Soul5 Baits Available

  Breaking Bass: Soul5 Tackle Labs Hardbaits Now Shipping Newest hardbaits offer excellent craftsmanship, realistic price tag   EVOLVE Fishing Co., known for innovative soft plastics like the VibraGRUB, DarkStar Swimmer, KOMPAK Craw, Nervous Walker hollow-body frog and more, is proud to announce that its subsidiary, Soul5 Tackle Labs, is now shipping hardbaits.   And […]


Simrad, world-leader in the design and manufacture of marine electronics, announced today its revolutionary new multifunction navigation system, the Simrad NSO evo2. Setting a new standard in the Glass Bridge navigation experience, the advanced NSO evo2 brings together the quintessential elements of today’s premier marine electronics — high-power processing for lightning fast charting, sonar, radar […]


Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the new SpotlightScanTM Sonar trolling-motor transducer. Introducing a new level of angler-controlled, surround-scanning underwater views, the new sonar solution provides picture-like images of key fishing areas on compatible HDS Gen2* or HDS Gen2 Touch* fishfinder/chartplotter displays. Similar […]


Lowrance and Simrad Yachting announced today the SonarHubTM Sounder. Delivering best-in-class StructureScan HD and CHIRP fishing technologies in one compact module, SonarHub is ideal for marking fish and tracking lure action, and can provide easy-to-understand, picture-like views of structure and bottom detail. Adding StructureScan® HD and CHIRP sonar technology to compatible Lowrance HDS and Simrad […]

6 Baits To Get ‘Xcited’ About Today

    This Month’s Featured Partner Xcite Baits       Xcite Baits is one of the most respected names in the world of soft plastic lures for tournament fishing applications and recently added hard baits to their lineup. Visit their website or around the web:     Xcite Baits’ Top Selling Products       XB-1 […]

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