A sunny day on the water can turn deadly in a second. And, chances of survival in the water decrease if you aren’t wearing a life jacket. Each year, approximately 500 people drown from recreational boating accidents.
We’re hoping to increase life jacket awareness, as approximately 84 percent of drowning victims in recreational boating accidents were not wearing a life jacket, according to the U.S. Coast Guard 2011 Recreational Boating Safety Statistics.
The North American Safe Boating Campaign, simply known as “Wear It,” is a yearlong effort in the U.S. and Canada focused on spreading the message of boating safety and the critical importance of consistent life jacket wear. The National Safe Boating Council and Canadian Safe Boating Council are leading partners of the campaign.
The National Safe Boating Council developed a 30-second PSA video for the campaign. “Casting Off!” shares the experience of three friends and a dog as they get ready to spend the day on the water and the significance of a simple reminder to wear a life jacket. We’d greatly appreciate it if you would consider sharing the PSA on your website. Print and radio versions are also available.
Or, download “Casting Off!” here: http://www.safeboatingcampaign.com/psas.htm (15 and 30-second versions available)
North American Safe Boating Campaign! Also, please mark your calendar for the campaign’s official 2013 kickoff during National Safe Boating Week from May 18-24.